Privacy Policy for Chameleon Charm

Chameleon Charm is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard personal information when you interact with our online platform and services, including bespoke floral arrangements, exotic plant sourcing, landscape garden design, reptile habitat integration, garden maintenance, terrarium construction, and botanical education workshops.

Information We Collect

We collect various types of information to provide and improve our services to you.

Personal Data Directly Provided by You:

This includes information you voluntarily provide when you make an inquiry, request a service, sign up for a workshop, or communicate with us. This may include:

• Your name
• Physical address for service delivery (e.g., for landscape design, garden maintenance, or bespoke floral arrangements)
• Contact details provided during inquiries or service requests
• Project details and preferences related to horticultural design and landscape architecture
• Payment information for services (processed securely by third-party payment providers)
• Any other information you choose to provide in your communications with us

Usage Data:

When you visit our site, we may automatically collect certain information such as your IP address, browser type, operating system, referring URLs, and the pages you view. This helps us understand how our site is used and how we can improve.

Cookies and Tracking Technologies:

Our site uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings.

How We Use Your Information

We use the collected information for various purposes, primarily to deliver our horticultural design and landscape architecture services and to enhance your experience with Chameleon Charm:

• To provide and fulfill the services you request, including bespoke floral arrangements, landscape garden design, and garden maintenance.
• To process transactions and manage your service requests.
• To communicate with you regarding your inquiries, appointments, and project updates.
• To improve the functionality and user experience of our online platform.
• For internal record keeping and administrative purposes.
• To send you relevant information about our services, workshops, or promotions, where you have consented to receive such communications.
• To comply with legal obligations.

Legal Basis for Processing Personal Data (GDPR)

We process your personal data based on the following legal grounds:

• Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party (e.g., providing bespoke floral arrangements or landscape design services).
• Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your fundamental rights and freedoms (e.g., improving our services, preventing fraud, direct marketing).
• Consent: Where you have given explicit consent for specific processing activities (e.g., for sending marketing communications). You have the right to withdraw your consent at any time.
• Legal Obligation: When processing is necessary for compliance with a legal obligation to which Chameleon Charm is subject.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business, such as payment processors, website hosting, and analytics providers. These providers are bound by confidentiality agreements and are only permitted to use your data for the specific purposes for which we engage them.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have certain rights concerning your personal data:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details provided below.

Security of Your Data

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. However, no method of transmission over the internet or method of electronic storage is 100% secure.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your data protection rights, please contact us:

Chameleon Charm

72 Willowbrook Lane, Suite 101,

Bristol, England, BS1 6QZ,

UK

Supervisory Authority

Should you be unsatisfied with our response or believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.